The Dash Sneaker: Designed to Never Settle

FitFlop steps into SS26 with The Dash, a streamlined court sneaker that blends retro shape with contemporary comfort. Clean, versatile, and built for people who live on the move.

Crafted from soft suede and smooth leather in bold colour-block combinations, The Dash is finished with Scotchgard protection to handle the everyday. Its refined silhouette works across the week, from city commutes to weekend wanderings.

But the real story sits underfoot, as with every pair of FitFlop shoes, comfort starts from the inside out.

Built on the FitFlop iQushion midsole and tested extensively in real-world conditions, this new style was developed to deliver comfort that lasts.

Dr Kim Lilley, Director of Innovation and Product Development, explains further: "The Dash was assessed under extended real-world wear conditions totalling over 400 hours. Throughout the trial, the sneaker delivered consistent comfort, dependable support, and felt easy to wear across long, active days. Built using the FitFlop iQUSHION technology to help absorb impact, it proved comfortable enough that 100% of participants said they would continue wearing The Dash beyond the testing period, confirming its place as a sneaker people genuinely want to keep in their everyday rotation."

Where others stop at the surface, The Dash goes beneath it, engineered with hallmark FitFlop biomechanical innovation for people who never settle for style over substance.

Available globally from January 2026 at fitflop.com, fitflop.co.th and select retailers.

About FitFlop

We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering an ergonomic design, we help people achieve more and feel better with contemporary every-day footwear that helps maximise your energy as you move.

Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product –the WalkStar1 sandal –quickly becoming a global phenomenon.

And it’s this unique, smart ethos –blending science and shoe-making smarts –that has created the fast-paced, celebrated brand we are today, with more than 65 million pairs sold across the globe.

You can find us in 73 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 31 distributors. Our 145 FitFlop concept stores are located in the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have new showrooms in London and New York

Our community of wearers spans motivations and generations, women and men who live intentionally –always looking for ways to help optimise their every-d