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FFNEWS
Welcome to FFNEWS – Your source for comfort footwear trends, movement science, biomechanics insights, and effortless style inspiration. Explore the latest cushioned technologies, essential foot-health tips, and everyday comfort innovations from FitFlop. Stay informed, step in comfort, move better.
Marcia Kilgore FitFlop Founder Secret to Comfort Style
The Marcia Kilgore FitFlop Story: From personal frustration to a global footwear revolution with Microwobbleboard™ science. Discover the brains behind your comfort.
Best Waterproof Shoes
Wet and windy weather shouldn’t hold you back. Discover how to choose the best waterproof shoes for women, including our own biomechanically engineered styles.
Best Womens Winter Boots
Discover how to take the worst of winter’s weather in stride with some of the best winter boots for women, including our own biomechanically engineered styles.
Perfect wellies for women
Discover our best wellies for women, all biomechanically engineered for supreme, all-day comfort, whether it’s for dog walking or rainy days in the city.
