All you need to know about ergonomic shoes with examples as cited by Dr. Kim Lilley, our Head of Research and Development. Explore their health benefits and more now.

Gen FF Soft Sandals SS25 Collection: FitFlop, the leader in biomechanically engineered footwear, proudly announces the launch of the Gen-FF Soft Sandals as part of the brands SS25 collection. Designed to offer an unmatched experience in comfort and luxury, these sandals are an essential piece of the season.

Gen FF Backstrap Mules SS25 Collection: FitFlop, globally recognized for its innovative and comfortable footwear, is excited to introduce the Gen FF Fisherman Sandals as part of their SS25 collection. Designed with both style and comfort in mind, these sandals are the perfect addition to any wardrobe this season.

Gen FF Fisherman Sandals SS25 Collection: FitFlop, globally recognized for its innovative and comfortable footwear, is excited to introduce the Gen FF Fisherman Sandals as part of their SS25 collection. Designed with both style and comfort in mind, these sandals are the perfect addition to any wardrobe this season.