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SS26 Press Release
FitFlop SS26: Smart Engineering for All Day Movement
Tested and refined by science, the FitFlop Spring/Summer 2026 collection is designed to deliver support, comfort and performance every hour, every step, every day.
For SS26 FitFlop introduces a collection that seamlessly unites style, comfort and technology to deliver truly intelligent footwear, engineered to support the body in every movement.
As the global demand for wellness-driven footwear continues to grow, FitFlop stands out as a true pioneer, championing innovation and biomechanical engineering from the very beginning.
The Sneaker Pack
The unveiling of The Dash and Retro-Q sneakers reaffirm FitFlop’s commitment to science-led design that delivers results consumers can feel. Both new designs sit on the lightweight FitFlop iQushion midsole, providing an anatomically contoured footbed and lending natural arch support.
The Dash, our bold and versatile sneaker, is available in eight vibrant colourways, perfect for active lifestyles. Effortlessly stylish, FitFlop’s take on the timeless low-profile sneaker features a rebound technology that responds to your body's movement, helping provide support when needed most.
Available in nine striking colour combinations, the bold new runner silhouette Retro-Q is ideal for those seeking all-day support whilst making a style statement. The smart design of this shoe makes it exceptionally lightweight for effortless movement.
Taking The Gen-FF To New Heights
FitFlop elevates its iconic warm weather silhouette to new heights, with the launch of the
Gen-FF Max, a bold innovation that exemplifies the brand’s continued focus on performance-driven design and product development. Sitting atop FitFlop’s MicrowobbleboardTM midsole, the GEN-FF Max features triple density cushioning, a precision-contoured arch and a wide sole that enhances pressure distribution for overall superior comfort, style and advanced functionality.
This latest evolution in the Gen-FF range underscores FitFlop’s dedication to continuously refining its most beloved silhouettes through rigorous testing and meticulous attention to detail, all in pursuit of an enhanced customer experience.
The FitFlop Spring/Summer 26 collection will launch from January – May 2026.
About FitFlop
We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering an ergonomic design, we help people achieve more and feel better with contemporary every-day footwear that helps maximise your energy as you move.
Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product – the WalkStar 1 sandal – quickly becoming a global phenomenon.
And it’s this unique, smart ethos – blending science and shoe-making smarts – that has created the fast-paced, celebrated brand we are today, with more than 75 million pairs sold across the globe.
You can find us in 88 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 33 distributors. Our 122 FitFlop concept stores are located in the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have showrooms in London and New York.
Our community of wearers spans motivations and generations, women and men who live intentionally – always looking for ways to help optimise their every-day.
