Flip Flops Daily Wear Support
Flip-flops are the summer equivalent of a glass of rosé at lunch- light, easy, vaguely rebellious. But while they may look like the height of low-maintenance chic, the average flip flop is about as supportive as a soggy cocktail napkin.
Let’s talk structure - or lack thereof.
Classic flip-flops (we see you, thin foam slabs with spaghetti straps) are notoriously flat. And not in a minimalist, Scandi-chic way - more in a “your plantar fascia is screaming for help” way. With no real arch support, no lasting heel cushion, and minimal shock absorption, they leave your feet working overtime to stay stable. Your toes clench, your ankles wobble, and by hour three your knees (and your hips, and your lower back) are feeling real.
So… can flip-flops ever be supportive?
Actually, yes. But you have to look for specific features that make all the difference between ‘cute poolside companion’ and “credible all-day supportive sandal.” Here they are:
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Contoured Footbeds
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Supportive flip-flops will have footbeds that gently rise to meet your arches and curve into your heel. This shape helps distribute weight more evenly and reduces strain on key pressure points. Think of it as ergonomic furniture - but for your feet. -
A Slight Heel (1–2cm)
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While ‘zero-drop’ shoes might work for barefoot runners and yoga instructors, most of us benefit from a bit of lift. A subtle heel lift helps take tension off your Achilles tendon and reduces the jarring impact that comes from pounding pavements in pancake flat soles. -
High-Rebound Cushioning
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The right material should absorb shock, then return energy back when you walk. You’ll notice this by the absence of that post-walk fatigue. FitFlop’s iQushion Ergonomic Flip-Flops use air-foam cushioning and an exclusive material so that walking on them feels like walking on summer-optimised marshmallows - bouncy, breathable, and biomechanically optimal! -
The APMA Seal of Acceptance
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The American Podiatric Medical Association doesn’t hand out approval easily. Footwear with the APMA seal has been evaluated by a team of podiatrists and deemed to support proper foot health. Look for it. It’s your shortcut to shoe sanity.
In Summary: Yes, but only the smart ones.
So no, not all flip-flops are villains. The right pair (ahem, iQushions) can carry you through summer errands, garden parties, and impromptu sangria runs without turning your arches into cautionary tales. Just be sure they’re pulling their weight under the surface - not just winning the aesthetic game on top.
Because form is lovely. But function? That’s freedom.
About FitFlop
We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering and ergonomic design, we help people achieve more and feel better with contemporary every-day footwear that helps maximise your energy as you move.
Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product – the WalkStar 1 sandal – quickly becoming a global phenomenon.
And it’s this unique, smart ethos – blending science and shoe-making smarts – that has created the fast-paced, celebrated brand we are today, with more than 65 million pairs sold across the globe
You can find us in 73 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 31 distributors. Our 145 FitFlop concept stores are located in the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have new showrooms in London and New York.
Our community of wearers spans motivations and generations, women and men who live intentionally – always looking for ways to help optimise their every-day