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FitFlop and Song Hye Kyo Return with a Second Campaign, Reimagining Style Through Engineering
Following the success of their debut campaign, FitFlop, the globally recognised footwear brand renowned for ergonomic innovation, is once again joining forces with acclaimed Korean actress Song Hye Kyo for AW25/SS26.
This new season builds on the brand’s signature fusion of style and performance, presenting a collection that pairs contemporary design with biomechanically engineered comfort.
Gianni Georgiades, CEO ของ FitFlop said "Building on the phenomenal success of our first campaign together, this season is all about pushing innovation forward. Song Hye Kyo embodies the perfect balance of style and substance, just like our footwear, and her incredible influence across the world makes her the ideal partner as we continue to expand globally."
Shot on location in Seoul, the campaign captures Song’s effortlessly modern style, as she showcases her handpicked favourites across both seasons:
- F-Mode Stack Chelsea Boot – an architectural take on everyday edge.
- F-Luma Sling Back Loafer – versatile and elevated
- Delicato Mary Jane Mule – sleek femininity with cushioning
- Gen-FF Max – a bold lift on the everyday trainer.
- Retro Q Sneaker – nostalgic sport style debut
“รองเท้า FitFlop ใส่สบายและแมตช์ง่ายกับลุคประจำวัน ฉันจึงสวมใส่บ่อยในชีวิตประจำวัน” — Says Song Hye Kyo
Seasonal Color Palette
คอลเลกชันนี้มาพร้อมพาเลตสีที่หรูนิ่ง: โทนสีน้ำตาลธรรมชาติและคาปูชิโน ผสานกับพลัมเข้ม soft turtle dove, เทาอ่อน และเดนิมเข้ม ออกแบบให้สวมใส่ลื่นไหลตั้งแต่ฤดูใบไม้ร่วงสู่ฤดูใบไม้ผลิ
Collection Highlights
เมื่อ FitFlop เดินหน้าขยายธุรกิจทั่วโลกและยกระดับภาพลักษณ์ในกลุ่มรองเท้าเพื่อความสบาย พันธมิตรที่ต่อเนื่องกับซองเฮเคียวครั้งนี้ จึงสะท้อน commitment to elevated ของแบรนด์ได้อย่างชัดเจน
The FitFlop X Song Hye Kyo collection will be available in-stores and online from 1st September 2025.
ช่องทางจัดจำหน่ายของร้านค้าทางการมีดังนี้ In-Stores, www.fitflop.co.th, Central Online, Lazada, Shopee และ LINE Official account
About FitFlop
We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering an ergonomic design, we help people achieve more and feel better with contemporary every-day footwear that helps maximise your energy as you move.
Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product – the WalkStar 1 sandal – quickly becoming a global phenomenon.
And it’s this unique, smart ethos – blending science and shoe-making smarts – that has created the fast-paced, celebrated brand we are today, with more than 75 million pairs sold across the globe.
You can find us in 88 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 33 distributors. Our 122 FitFlop concept stores are located in the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have showrooms in London and New York.
Our community of wearers spans motivations and generations, women and men who live intentionally – always looking for ways to help optimise their every-day.
