Biomechanically engineered so you move better and feel great
World-class science is usually reserved for sports-performance footwear but here at FitFlop, we like to do things differently. That’s why every sandal, shoe, sneaker and boot we develop is biomechanically engineered to work with your body alignment and natural movement, undergoing meticulous testing before it reaches your feet.
THE RESULT? UNPARALLELED COMFORT, SUPREME SUPPORT AND STYLE. HERE'S HOW IT WORKS, READ MORE...
OUR IN-HOUSE BIOMECHANIST
“We engineer every shoe with the end goal of achieving maximum comfort and to optimise natural movement,” says Dr Kim Lilley, Head of Research and Development at FitFlop. Together with her team, Dr Kim ensures our shoes deliver all-day comfort – without compromise.
Our technology is tested at the Biomechanigg Sport and Health Research centre based at the University of Calgary, one of the world’s leading biomechanics research centres, also used by some of the world’s leading sports performance footwear brands. Here we study how our shoes affect muscle activity, pressure diffusion and maximise natural body alignment.
From our iconic, pressure-diffusing Microwobbleboard™ tech to our movement-propelling Neodynamic™ midsole, we create world-class comfort technology for a game-changing shoe experience.
FORM & FUNCTION
We don’t believe you should have to choose between style and comfort. We’re as obsessive about the way our shoes look as how they perform. Sleek sandals with hidden cushioning? We made it happen. Platforms that don’t weigh you down? We innovated until we got it just right.
What's inside this midsole?
This light, ultra-flexible midsole tech delivers unbeatable cushioning and lets your feet move freely thanks to the flex lines engineered into the sole. Exclusive to our bestselling Rally sneaker. Get a pair!