FFNEWS
Welcome to FFNEWS – Your source for comfort footwear trends, movement science, biomechanics insights, and effortless style inspiration. Explore the latest cushioned technologies, essential foot-health tips, and everyday comfort innovations from FitFlop. Stay informed, step in comfort, move better.
How to choose travel shoes
Planning your next adventure? Avoid foot pain with our guide to choosing the best travel shoes. We cover essential tips on all-day comfort, arch support, and versatile style.
Flip Flops Daily Wear Support
While most flip-flops lack the support needed for daily wear, FitFlop is different. Our stylish sandals are biomechanically engineered with all-day arch support and superior cushioning to protect your feet. Don't sacrifice comfort for style.
Marcia Kilgore FitFlop Founder Secret to Comfort Style
The Marcia Kilgore FitFlop Story: From personal frustration to a global footwear revolution with Microwobbleboard™ science. Discover the brains behind your comfort.
Best Waterproof Shoes
Wet and windy weather shouldn’t hold you back. Discover how to choose the best waterproof shoes for women, including our own biomechanically engineered styles.