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FFNEWS
Welcome to FFNEWS – Your source for comfort footwear trends, movement science, biomechanics insights, and effortless style inspiration. Explore the latest cushioned technologies, essential foot-health tips, and everyday comfort innovations from FitFlop. Stay informed, step in comfort, move better.
5 Tips When Choosing The Best Shoes For Walking
From the right fit to cushioning and shock absorption for support, comfort, and more. Discover 5 things to look for when choosing the best shoes for walking.
Biomechanics Explained
With a PhD in biomechanics, our in-house expert Dr. Kim Lilley answers your questions on biomechanical shoes and how footwear impacts biomechanics. Read more.
Ergonomic Shoes Explained
All you need to know about ergonomic shoes with examples as cited by Dr. Kim Lilley, our Head of Research and Development. Explore their health benefits and more now.
GEN FF Soft Sandals SS25 Collection
Gen FF Soft Sandals SS25 Collection: FitFlop, the leader in biomechanically engineered footwear, proudly announces the launch of the Gen-FF Soft Sandals as part of the brands SS25 collection. Designed to offer an unmatched experience in comfort and luxury, these sandals are an essential piece of the season.
